Jim Edwards

Journalist and Digital Transformation at Allianz

Jim is a London based digital marketing professional with over ten years of experience both in the insurance and FMCG sectors. 

During his time at university, Jim created his own online review website which he scaled and then sold four years later.

Jim recently worked at the Allianz X digital accelerator for two years as an innovation coach where he helped consulted new entrepreneurs and startups and helped them develop and test their business models.


  • Digital marketing

  • Lean startup business development

  • Ideation

  • MVP creation and testing

  • Consumer and market research

  • Brand development