Laura Melissa Williams

Innovation Consultant & Entrepreneur

Laura is passionate about developing products, services and businesses based on what people need and desire. Over the past decade she’s worked on a wide range of commercial and social projects with businesses including Sony, Google, Vodafone, Johnson & Johnson, WWF and Experian. She’s tackled many challenges, including designing the future of women’s training with Nike, innovating funeral and end-of-life services and working with sex-workers to design healthcare services that work for them. In her most recent role she was Head of Front-end Innovation at the Good Lab, an organisation established to help blue chip charities transform fundraising.

Founder of three businesses, she has 15 years’ experience across insight, innovation & strategy – ex Future Laboratory, ex Sense Worldwide (trend / innovation consultancies worth checking out).

When she's not imagining how companies and services can be transformed, she's also an professional artist and beginner paraglider. 


  • Service Design

  • Consumer research and insight and research to shape business models

  • Prototyping / startup strategy

  • Innovation and ideation