Trending social media platforms offer a unique opportunity for brands to reach new audiences. Facebook, Instagram, and other major platforms are often key marketing channels, but experimenting with new and upcoming social networks on the side can provide huge benefits. As social media platforms gain traction, your brand can benefit from previously unreachable audiences, more attention, and the opportunity to establish early relationships with influencers. However, some novel platforms may decline and offer little value in the long run, whilst others simply lack a significant user base. Here we review 5 particularly promising social media networks that can help your business grow its brand awareness.
Vero labels itself as the ‘True’ social media network - free from algorithms, ads, data mining, and privacy-breaches. Creators don’t have to worry about tailoring their content to ever-changing algorithms, an issue that is present on Instagram, Facebook, YouTube, and most other social networks. Vero also offers greater control of who can see your posts, among other user-focused features. Endorsed by celebrities such as Rita Ora, Selena Gomez, and Kim Kardashian, it’s proving to be a small but promising competitor to Instagram. And if you do rely on Instagram as a significant marketing channel, try out Pukket (Launch22 alumnus) - a platform that rewards Instagram users for sharing your brand.
With no business pages, ads or analytics, building awareness of your brand on Vero is based on releasing great content. Need high quality visual content for your brand? Get started with these easy-to-use design tools. Vero’s lack of advertising means that start-ups and small businesses aren’t out-competed by companies with large marketing budgets. However, Vero’s user base is smaller and potentially limited by the yearly subscription fee that it levies on users.
With over a billion downloads, TikTok has been continuously topping app store charts since the beginning of 2019. The short-form video sharing platform primarily appeals to teens and young people in their 20s. TikTok allows users to add music, augmented reality filters, and stickers to 15 second videos.
Establishing your brand presence on TikTok offers the potential to reach a younger demographic of users (generation Z). Hashtags are central to TikTok, with big names such as Taylor Swift and Jimmy Fallon running hashtag video challenges to encourage fan participation. Support for a variety of ads formats, including hashtag challenge ads, augmented reality stickers, and branded launch screens, is set to arrive in the near future. For now, creating fun videos that promote your brand and demonstrate your product is the best way of capturing attention on TikTok.
Viber is a free messaging platform with over 260 million monthly active users. As a rapidly-growing competitor to WhatsApp, it’s especially popular in Russia and Eastern Europe, the Middle East, and parts of Asia.
Viber offers powerful features for businesses. It’s easy to set up a Viber community for your brand, allowing up to 1 billion users with a shared interest to interact in a group chat. Conversational commerce is emerging as a trend for many brands, as shown by the rise of chatbots on Facebook Messenger, WhatsApp, Alexa, and other platforms. Using personalized business messages on Viber, you can promote sales, offers, coupon codes and more. For businesses with larger budgets, Viber offers paid advertising and promotional branded stickers for use in-chat.
Unnon, previously based at Launch22, is another platform that offers public chat spaces for your audience to interact on. Connections with other Unnon users are temporary, lasting only a month before getting refreshed, making for an ever-changing experience. Unnon supports a range of media in chat, including user stories (like Instagram stories). It’s also packed with useful features such as real-time language translation and safety filters.
LinkedIn is by no means a new platform, but it has evolved into something much more than a recruiter’s tool. Its strong user growth in recent years makes it a useful channel for your brand. With over 630 million members and 30 million listed companies, it’s the most effective medium for reaching working professionals, executives, and CEOs at scale.
Producing valuable content for LinkedIn allows B2B brands particularly to build awareness. Long-form articles and video content covering practical advice, tips, and personal & professional experiences are often popular. Speaking to a mentor in digital marketing can be useful in finding how to best use LinkedIn to grow your brand.
Byte is an up-and-coming platform set to become the new Vine. Created by Vine co-founder Dom Hofmann, the looped video sharing platform is currently in closed beta, set to launch later this year.
Byte will face competition from Snapchat, Instagram Stories, and TikTok among others. However, the simplicity and focus of a platform designed solely for sharing short and creative looping videos will likely appeal to the same audience that used Vine. Capitalizing on Byte’s release may well allow brands to draw interest from excited new users.
Interested in growing your own startup and brand? Check out these start-up tech tools to make your life easier.
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