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#NextGenCup Challenge

OpenIDEO London Chapter has partnered with Launch22, the go-to co-working location for socially conscious startups and social enterprises, to launch OpenIDEO’s circular innovation challenge: NextGen Cup.

We're inviting anyone passionate about driving change and solving tough global challenges through human-centred design to join us for this research event.


What’s NextGen Cup Community Research?

The focus of this event will be to source cup usability and experience research from locations around the world. If you are interested in building out your human-centered design practice, this will be a great opportunity to do so.

This event is part of the NextGen Cup Challenge hosted on OpenIDEO, which seeks to redesign the to-go fiber cup to be recoverable after use on a global scale. This open innovation initiative, led by Starbucks, McDonald's, and Closed Loop Partners, is the first phase of a multi-year, multi-industry consortium that aims to inspire the design and commercialization of global, circular product alternatives. Research gleaned from this event will be synthesized and surfaced to the greater NextGen Cup Challenge community.

You can find more details here.


What will we do on the night?

6:00pm - Doors open, mingling, snacks and soft drinks. 

6:30pm - We provide the challenge brief. 

6:45pm - You go out in teams to resarch.

8:15pm - All teams bring back their findings and share insights.

9:00pm - Close.


More about OpenIDEO London Chapter

OpenIDEO is the global, voluntary movement using human-centred design to solve tough social challenges. There are over 50 Chapters around the world, thousands of on and offline community members and the London Chapter launched last summer. The community uses an open innovation model where multiple teams work towards specific Challenges, such as reducing food waste, re-imagining higher-education or care for the elderly. Join us on the Chapter pageTwitter and Facebook.

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