Brand Sells Bland Smells - The Art of Branding by Mo Luthra

  • LAUNCH22 31A Corsham Street London, England, N1 6DR United Kingdom

One of the most powerful points of consumer psychology is the attraction to brands. This talk is designed to clarify some of the misconceptions of what a brand is, how it works and how it affects people. Here we'll get an insight of how a brand can be strategically manipulated, demonstrating the tricks used by large corporations and how those could be beneficial to SMEs.

What You Will Learn:

- Brand is more than a logo
- How brand plays with your mind
- The emotional pull of a brand
- What does brand do for a business
- How to bring your brand to life
- Tips and tricks used in building a brand

About the Speaker

Mo Luthra has worked along side the greatest minds in branding, such as Micheal Wolff, former partner of the largest brand agency in the world, Wolff Olinis, and Dilys Maltby the head of Circus Communications, for foremost brand strategy agency in London.

Having run his own business for the last 10 years, Mo is passionate about bringing that knowledge of what it takes to define, develop and communicate a brand to small and medium-sized businesses up and down the land.

He has a proven track record of turning bland into brand and is now sharing his tips and tricks for building a successful brand. The psychology of why consumers and business owners aspire to own or be a brand, and how you can achieve that for your business.

Mo Luthra has done many talks at venues like WeWork, ImpactHub, British Library, City Business Library, Tech City, and a variety of schools and businesses. The audience can vary from 10 to over 100 people. The talk can be anywhere from 45 minutes to 90 minutes, with questions and answers at the end.

****Please note to book a ticket for this event you will be charged a refundable deposit of £3. Your deposit will be returned upon attendance to the event.****