Did you know?
That over 79% of recruiters hire using LinkedIn, and that over 95% of grads featured in the Times top 100 graduate employees used social media for job hunting?
And yet most recruiters fail to develop a valuable, branding building, candidate generating social media presence. Instead they dump vacancies on LinkedIn, ruin themselves (in time and money) sending InMails. Or maintain a half-hearted presence on twitter that is too safe and commercial to compel anyone to follow or engage their brand.
What does that mean?
It means that social media remains underutilised and undervalued in the recruitment world despite the huge benefits it avails: Easier access, to broader pools of passive candidates of higher average quality and commitment to the brand / process.
Fortunately, this course is designed to teach you just that, combining the experience of its instructor Stephane Malhomme who has worked for 15 years in the recruitment industry it will teach you not only how you can understand and utilise social media marketing but effectively leverage specifically for recruitment.
What you will learn:
This course will teach you everything you need to know to get started with leveraging social media recruitment. How to optimise your social media profiles for recruitment, build your brand, define your niche audiences.
In more detail:
o Optimise all of your social media profiles for recruitment & branding purposes as well as SEO through use of keywording
o Learn how you can utilise social listening and build your audiences profiling to improve lead generation. Also to know how to produce relevant, valuable content for your audiences.
o Access active and passive candidates through targeted recruitment & branding campaigns, involving SEO, Content, Social Media and Email marketing.
o Be able to understand and build your brand reputation through social media: How to engage with thought-leaders and influencers.
o Be able to turn your contacts into promoters and leverage them in promoting your brand and offers
o Understand the value of authenticity and how informative content can drive your social media campaigns / bring the voice of your customer closer internally.
o Build your own active candidate talent pools & create targeted passive candidate pipelines
o Use additional tools & technologies to minimise resource and maximise returns on your social media activities
Stephane Malhomme has worked for 15 years in recruitment, from contract recruitment (IT) to executive search. He also worked internally in HR Recruitment leading global projects for companies such as Aerospace at Airbus. In terms of industries he worked for Financial, Pharmaceuticals, Energy & Mining, Marketing, IT & Web Engineering.
Since then he has transitioned into the marketing world, becoming an evangelist for Inbound Marketing and becoming HubSpot certified before founding the social media marketing consultancy Jobologies in 2015. With his experiences in recruitment Stephane knows exactly what recruiters are looking for in gaining potential clients and can leverage that knowledge together with his experience in social media marketing to teach you how you can get the most out of your social media platforms.
A note on the venue:
Due to limited seating availability there will be (approximately 60 seats available) it will be on a first come first serve basis. Alternatively you can reserve a seat by paying £5 which will be refunded to you on arrival.
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