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Being glocal and how to get there

  • LAUNCH22 31A Corsham Street London, England, N1 6DR United Kingdom (map)

From early-days startups to established brands, everyone wants to be everywhere. A truly global brand, product, service etc. Yet most companies struggle to genuinely know how to do it when it comes to their marketing. How to say the same thing in 10, 30 or 50 markets, how to make everyone feel the love for your brand, how to be recognised everywhere a customer might go and make them feel you understand where they're coming from. And then, do it again without blowing your budget.

Adar will present and answer questions on how to localise your marketing the right way, whether it's your website, social activity or your packaging based on his 10+ years experience in the marketing implementation and localisation space. He will talk about how to scale your proposition to build your brand globally and why having a smart process is crucial.