No matter how convinced you are that your business has legs, a venture capitalist will see it going nowhere unless they are convinced that you can teach it to walk. It’s really not down to your cashflow forecast or your market research. Unique Selling Point? Not always the deciding factor either.
Today the city has a completely different identity, spirit and community that is distinctive of all previous eras of Detroit. There’s a youthful proud spring in the step of the people who remain or have moved there and are willing to change it for the better.
We at Launch22 have been doing some talking about Big Data and to what extent it can really help entrepreneurs. Looking at customer data can be very helpful when it comes to optimising what you’re already doing, but taken in isolation, it has little capacity to generate the radical insights that can form the basis of a truly new idea.
When I graduated from university with a degree in Biomedical Science, I didn’t have a plan for what to do next like most other graduates. I knew I didn’t want to work in a lab or continue with masters or PhDs like my classmates, so I needed to find experience elsewhere. Since I’ve always had an interest in tech and I wanted to try something completely new, I looked for roles in start-ups. When I saw the vacancy for a Marketing Intern at Launch22, I applied right away!